It's White Pointer Week...but why?

Hi River Rascals, it's been a bit!  

I wanted to talk a bit about a beer we recently released that's very important to me, more so than the average hazy. Our beer, White Pointer Hazy Double IPA, is a nod to several things, but mostly the hobby of homebrewing... and sharks. That's two things that aren't typically related, right? Well, in this case, they are.

Back in 2012, I started into the hobby that would change the course of my life. My first batch of beer was on none other than the illustrious MR. BEER kit. That first batch could barely pass as drinkable, but the homebrewing bug bit me, hard. 

Fast forward some time and I was brewing full sized batches in my brother and his wife's kitchen. Our Amber Ale, Flood Waters, is a nod to these times, but that's another story. Around this time, Untappd came out and I wanted my friends and family to be able to check in the beer I was making if they wanted, so I thought of the name White Pointer Brewery for my homebrew brand.

You see, I'm a bit of a shark nerd. The numberof shark related TV shows, books, movies, and articles I've consumed over the years is pretty nuts. If you've been in our production area, you'll likely have seen a big poster of a White Pointer, more commonly known as the Great White, on the outside of our office.  Riverlands was pretty close to being named White Pointer, but the lack of sharks around St. Charles, IL, kinda sealed the deal on that one.  

As I got deeper into the hobby, and just beer in general, I decided to start a homebrew blog. Much to my surprise, some people actually read it. For any of you who are homebrewers, I just did my first post in years on that blog and added a scaled down homebrew recipe for White Pointer, the Riverlands beer, on there. Check it out. I was writing the blog basically right up to the start of Riverlands, and you can see the start of some of our beers there. 

While our beer Silt is directly descended from one of my homebrew recipes called White Death, another Great White reference, White Pointer is an all encompassing tribute to my homebrewing days, our sharky friends, and really just the homebrewing hobby in general. Our other Brewer, Nick, was also an avid homebrewer, so it's important for us to pay homage to those roots.

As for the shark end of things, our Taproom Manager, Jeremy, has some fun stuff planned for the next week revolving around this beer and a certain trademarked SHARK related WEEK of tv programming. We think you'll enjoy the fun and the tasty hops.

A poster with a great white shark hangs on the outside of our office wall behind a stack of grain bags.

This poster graced Eric’s walls for far too long. Now, it graces the outside of our office.

WHITE POINTER WEEK HIGHLIGHTS:

All week long, we'll have White Pointer specials going on, programming on the TV, amazing and hilariously awful shark movies, an in-depth look at our head brewer's shark obsession, a giant shark pool floaty giveaway, and more.

Plus...a fully decked out taproom to set the mood.

WHITE POINT WEEK SPECIALS (good 7/23 thru 7/30):
- $2.00 off pints or $1.00 off 10oz pours of White Pointer Double IPA
- $2.00 off 4-pack of White Pointer 16oz cans

White Pointer Week Food Truck and Music Lineup:

Sunday 7/23: Sunday Sessions: Argonaut Company Seafood Pop-Up & Grant Milliren LIVE

Monday 7/24: BYOF, open 4-8pm with 15% off all other drafts and cans to-go

Tuesday 7/25: Hippie Gourmet Grilled Cheese Food Co.

Weds 7/26: Chuck's Wood Fired Pizza & BINGO NIGHT

Thurs 7/27: BYOF

Friday 7/28: The Nerdy Dirty Food Pop-Up & Nicole Devine Music

Sat 7/29: TacoMadre - Food Truck & Avian Aura- Music

Sun 7/30: Sunday Sessions: Fernando's Street Kitchen & Pete Jive plus Open Mic Night with Katie B. at 6pm

A 4-pack of White Pointer Hazy Double IPA surrounded by, you guessed it...SHARKS.